Dont get mad about website optimization and website marketing, download the links on this page and read

 

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8.Secrets to WEBSITE  marketing pdf file

If you feel like promoting your site.Make it easy for users

to recommend your site. Viral marketing is very important — and easy to
tap on the Web. But give your users the tools. Get a Recommend this Site
script from websites such as cgiscripts.com and similar directories of scripts.
Some even go as far as giving incentives to those who recommend the site
to their friends. If only 10 people go to your site, but these 10 people
invite 10 more – that’s additional traffic that you get for FREE!Rank well
in the search engines (organic search results, not the pay per click). SEs
can be a big source of traffic
Send out press releases. While outfits charge as much as $650 per release,
there are free press release submission places on the Web. Press releases
allow you to (a) attract media attention; (b) get more back links to your
website without sending each website an email request; and (c) get more visibility
especially if your press release gets in Google News or Yahoo News. My website
(see my profile) accepts free press release submission (no strings attached!)Submit
articles. Write articles and submit them to websites accepting author submissions.
You get exposure for your business; establishes you as an authority in your
field, and allows you to get backlinks for your website. If 50 websites publish
your article and it contains a link back to your website, then you easily
get 50 links from a single article. The more links you have, the greater
your chances for increasing your search engine rankings.
. It?s about the customer, all the time.  People don?t care how good you
are or your products than what you can do for them. The ?What?s in it for
me?? mentality at work, visitors will respond to your offer only if you can
successfully make the case that your website exists for them, to provide
them what they need and offer a solution to their problem.

It is important to remember that most visitors have a task in mind when they
come to your site — whether looking for information, products or services
that are going to benefit themselves — and your primary duty is to deliver
what they need. So you should help give them what they want: a personalized
experience with the content and specialization they?ve come for.

4. Design your page specifically for your target audience. There is no hard-and-fast
rule that every single visitor should come into your website through your
homepage. They can go straight to your site offering or product pages. Or
they can go to a specially created landing page that is designed with the
specific type of visitor in mind. Visitors from Google?s Adword program may
come to a specific page, but visitors from your press releases may come in
a different page. You need to provide different types of visitors with the
right content designed to make them respond more to your offer, thereby increasing
your chances for conversion.

5. Make it easy for them. How you design your website can spell the difference
? whether visitors are turned off immediately and leaves, or they simply
wander around your website with no intention in mind, or you lead them to
a clear path of purchase. Avoid confusing navigational structures.

If you are selling products, make the ordering process easy. An indicator
of how well your process works is the ratio of abandoned shopping baskets
to total orders ? if this is higher than 10 percent, then it indicates that
the online ordering process you have implemented is ineffective, or takes
too long.

6. Improve your site’s copy. More than a tool to inform users of what the
site is all about, the best type of web site copy explains to a visitor how
your product will fulfill their wants, needs and desires. Your copy must
be compelling, interactive, fresh, well written, concise, readable, and to
the extent possible, tailored to the individual?s needs. Avoid marketingspeak.
Instead of focusing on your product?s features, your copy must talk about
the benefits the visitor will get by buying your product, subscribing to
your newsletter, or frequenting your website on a regular basis. It is also
important for your pages to have a clear ?call-to-action? to get your visitors
to take the next step.

7. Think active! Use active voice to keep your customers motivated and fully
engaged in the sales process. Active voice is more dynamic, making the visitor
feel that you are speaking to them directly. They become more engaged, and
you are closer to a sale or a loyal customer.

8. Increase trust factor. Trust is a key element of success on the Web. Visitors
return only to websites they trust. They purchase only from websites they
know will safeguard their information, provide them with quality service,
and offer them products that are value for their money.

Assure customers that you will maintain their privacy, so inform them exactly
what data you?re collecting and how you?re using them. Prominently place
a privacy policy on your site so your users feel comfortable submitting their
intimate data. Join regulatory organizations such as Truste (www.truste.com)
and BBBOnLine (www.bbbonline.com), and follow their recommendations for maintaining
customer privacy. If you are running an e-commerce site, include as many
ordering options as possible, i.e., e-mail, fax, postal mail, toll-free and
toll phone numbers.

9. Build customer loyalty. Loyalty marketing is a proven technique to increase
conversion rates and improving bottom line. One possible way is to institute
rewards program in order to entice customers to invest more time on your
site and give you more data about themselves.

10. Study your metrics carefully. You must have a set of key performance
indicators that you can look at every day to understand the pulse of your
business. For example, an e-commerce website should have information on the
source of orders (e-mail, shopping search, banners or organic), list of most
popular products, daily unique visitors, carts started/updated, checkouts
started, orders, revenue, cart creation rate, checkout rate, checkout conversion
rate, average order size, and revenue per customer. Information sites would
do well to check out the ratio of repeat visitors to total visitors, number
of pages viewed by a visitor, entry and exit pages, and where traffic is
coming from.

Those who can analyze their site traffic in such depth, and then draw conclusions
based on the numbers, will not only allow their site to survive as a viable
business on the Web, but will reap huge profits along the way.